BUILT FOR
STRENGTH.
ENGINEERED FOR PROGRESS.
_________________
Powerlifting coaching designed to add kilos to your total.
Through structured programming, technical precision, and real accountability.
No guesswork. No generic programs. Just results.
Powerlifting Coaching
Technique Focused
Competition Prep
All Levels Welcome
WHO IT’S FOR
COACHING FOR EVERY STAGE OF YOUR JOURNEY
From your first rep to the competition platform—we coach lifters at every level.
BEGINNER
- Build a strong, injury-resistant base
- Learn correct technique from day one
INTERMEDIATE
- Break through frustrating plateaus
- Train with smarter, structured programming
COMPETITIVE
- Peak perfectly for your next meet
- Maximise your total and performance
READY TO ADD KILOS TO YOUR TOTAL?
Take The Next Step Toward Your Strongest Self.
COACHING PROGRAMS
FIND YOUR PATH TO STRONGER
Choose the level of coaching that matches your goals, experience, and commitment.
PROGRAMMING ONLY
For lifters who want structure without full coaching- Monthly customized program
- Delivered via training app
- Proven progression structure
- No technique feedback
1-ON-1 COACHING
For lifters serious about progress and accountability- Fully personalized training program
- Weekly check-ins & adjustments
- Video technique analysis
- Direct coach communication
- Competition guidance
FULL COACHING
For lifters who want complete performance support- Everything in 1-on-1 coaching
- Nutrition guidance
- Priority support
- Meet prep & handling
WHAT YOU GET
Everything you need to train smarter, recover better, and progress consistently.
Custom Programming
Built around your body, schedule, and goals
Technique Analysis
Detailed video feedback on every lift, verbal abuse included
Progression Strategy
Structured overload without burnout
Meet Preparation
Peak at the right time for competition
Direct Coach Access
Ongoing communication and support
Accountability
Stay consistent and on track, character building
HOW IT ALL WORKS
Take The Next Step Toward Your Strongest Self.
Apply
Consultation
Program Design
Your plan is created
Train & Check-In
Coaches Available 24/7
Progress
Add kilos to your total
ATHLETES FEEDBACK
Before I joined Badger Athletic, I used to see people put insane numbers up on Squat, Bench, and Deadlift and wonder, “How do they even do that?”.
After increasing my total by 135kg in my first year training at Badger, I know how. Hard work, dedication and holding yourself and others to a higher standard.
If you want to mess around and skip workouts when you don’t feel like going, go to VA. If you want to be the best you possibly could be, join Badger Athletic.
Badgers is more than just a sports team to me , they are family and a great support.
With them I’ve learned more about my capabilities and limits .
They offer more support not just in the gym , but in our daily lives aswell .
I joined the Badger team in February 2026, feeling a bit hesitant and unsure of what to expect… but I went anyway.
The moment I walked in, I felt at home. At the same time, I won’t lie—I was intimidated.
What I saw was a room full of strong, dedicated, driven athletes.
Women, men, teenagers—people of all shapes and sizes, but all incredibly powerful. And wow… those women especially! 🔥
Very quickly, something shifted in my mind: this could be me too.
With an amazing coach who teaches proper technique, pushes you past your fears, and motivates like no one else, I started to believe in myself.
And the team? Absolutely unmatched. When you feel like you’ve got nothing left and 10+ people are shouting encouragement in your ear, you somehow find strength from a place you didn’t even know existed—and suddenly, that 12th rep is done… and it feels easy.
In just 2½ months, I’ve gone from a 30kg deadlift to 70kg.
I’ve regained mobility I haven’t had in years. To some, that might not seem like a big deal—but to me, it’s everything.
I’ve struggled with back problems and my health hasn’t been the best, but I already feel stronger—physically and emotionally—and I’m getting better every day.
I still have a long way to go before I’m anywhere near my teammates, but for the first time, I can truly see a bright future ahead.
I’ve never felt comfortable in a gym or group setting before, and I’ve always struggled with self-discipline when training alone. But now? I look forward to every session. I look forward to beating my own records. I look forward to feeling better.
Not for one second have I regretted my decision to join the Badger team. 💪
I joined Badger because I felt completely judged and overwhelmed in a commercial gym.
Being overweight and not knowing how or where to even start, I spend serious funds on personal trainers but not seeing any benefit.
I wanted more, not just for myself, but also for my daughter. I wanted a safe space where we could work on ourselves together, as neither of us is built thin or sleek.
I met up with Coach Martin, who invited me to a training session in his garage (I may add!) so I could check things out for myself. My gosh! I had never experienced anything like that.
I was sure I’d never go back. Those guys are all nuts! But I did go back, if only to make sure I didn’t want to go back.
That’s when I met the rest of the Badger team. Big, Strong guys standing two feet taller than me, benching my entire body weight and then some, with muscles in places I didn’t even know muscles could exist. They were all double my size, and I felt quite intimidated.
When it was my turn to bench, I didn’t know jack about it. I’d never done it before and didn’t even know how to hold the bar.
But none of that mattered to those Big, Strong guys. It didn’t matter that the bar was empty or that it was my very first time.
They all gathered around and poured pure energy into every attempt I made.
They made sure I knew I wasn’t alone, staying right there until the end encouraging me through every rep.
That is when I knew, This is where we belong.
I may never be the strongest Badger, but I have the Strongest team supporting me through every failed attempt, encouraging me to reach my own personal best. Not just in the gym, but in life as well, celebrating each other’s wins and supporting each other through losses.
Make no mistake, the Badgers are a bunch of wacked guys with seriously questionable mentalities. Yet, my daughter and I have found our safe space among them, I guess that makes our mentality a bit questionable, too. And that is okay with me.
When I joined Badger in 2022, I was a bit tired of pouring everything I had into training, and seeing so little results. I was ready to give up.
I approached Martin, and he took me in. I joined the Badgers for a squat session. I nearly died! I think I hit 100kg for a few reps that day. I think my husband’s family thought I was a zombie when I joined them for a braai afterwards.
But I kept training. The Badger way. Each session was so tough. I was so frustrated. Martin kept faith.
Eventually he said to me, it is time for a competition again. We started a peak.
Fast forward to May 2025, I added 80kg to my previous total.
Since joining I’ve gone from a 365kg total to 510kg, and a podium finish at Pro Am.
But you know what? The numbers are irrelevant.
I found my passion for lifting again. I remembered the absolute gift of strength. I found some of my best friends there. They are a family, not by blood, but in essence.
If I could describe the powerlifting community in one way, I need to always reference Badger. They embody every single essence of what I love the most.
When I first joined badger it was already obvious I was going to be strong.
The athletes spoke for themselves with their performance.
I added 100kg to my total in my first year.
What I was not expecting were the life lessons I learned. I have grown a lot, in and out of powerlifting from just being around a few driven, ambitious and goal focussed friends.
And I don’t mean the kinda of people who believe in hustle culture. I mean actual ’bare boned, old school hard work and no excuse’ kind of friends.
This hard work is reflective in our training as Badgers often outwork everyone else through pure grit and perseverance as is our namestake.
I have been in strength sports since 2013, competing in powerlifting from 2016 and strongman from 2017 coaching myself building strength and size.
Since joining Badger in 2023 my strength has gone beyond what I thought was possible.
PBs in all three lifts, squat Benchpress and deadlift along with Log press.
Not only that but my fitness and conditioning went up a lot as well.
Joining badger really helped refine my training and fitness.
I would recommend anyone serious about strength and fitness to join Badger athletic.
Martin is an amazing and honest coach with a no bullshit training style, he will make you strong and resilient
I just started here at Badgers but in the last 4 months my physique changed completely just by off season training! I an finally seeing definition and muscle growth which I’ve been struggling with and with that being said i cant wait to see how strong i get !
TRAIN WITH INTENT. PROGRESS WITH PURPOSE.
Serious coaching for lifters who want real progress